The Great Sunshine Way is a new way to discover Southern Queensland and affords visitors of all kinds – whether travelling by car, rail, coach or boat - to experience the best of all the Australian experiences.
Southern Queensland is a region rich in tourism experiences and varied landscape offering a mix of cities, coast and hinterland, Southern Queensland encompasses the regions of Brisbane, Gold Coast, Sunshine Coast, Fraser Coast and the surrounds of Southern Queensland Country.
The opportunity exists to repackage the sights and experiences of the region by introducing a new and exciting approach to experiencing the Southern Queensland region.
What makes TGSW unique is the breadth of experiences on offer. Encompassing nature, adventure, luxury, city life and fun holiday themes, the region includes breathtaking natural places, cosmopolitan cities and warm weather. The campaign reminds people that this is one of the most enticing holiday destinations in Australia.
The campaign uses a sun to mark the time of day on a sundial. This reinforces that the days here are filled with plenty of warm weather and many hours of sunshine. But it's the magnificent pictures of this campaign that provides the real draw card for people to experience ‘everything under the sun' throughout TGSW.
You'll discover The Great Sunshine Way is the perfect touring experience, with a range of options radiating from the state's capital, Brisbane. From here you can easily access the other key locales of the Gold Coast, the Sunshine Coast, and the Fraser Coast where you'll find a fascinating mix of cities, country towns, coast and hinterland.
Where is the Great Sunshine Way located?
The Great Sunshine Way is located in Southern Queensland, Australia. The experience takes travellers through the various regions of Southern Queensland north from Brisbane through the Sunshine Coast and Fraser Coast regions, south from Brisbane to the Gold Coast and for the more adventurous international traveller, west from Brisbane to Southern Queensland Country. Although the trip can be as short or as long as you like, 10 days is recommended to make the most of the experience.
What is the Great Sunshine Way Marketing Campaign?
The Great Sunshine Way international marketing campaign aims to increase the saleability and appeal of Southern Queensland by packaging it appropriately to meet the needs of an international consumer, highlighting the best offerings of the region and effectively linking the various experiences and destinations. The Great Sunshine Way affords wholesalers and inbound tour operators the ability to package tourism product relevant to their market and sell it under a well defined, single branding proposition that is internationally relevant and desirable.
- The Great Sunshine Way offers a new, distinctive and compelling story angle for international media.
- The Great Sunshine Way coordinates international marketing activity under a single campaign to provide strength and cohesion in the marketplace, and allows individual operators to link to an established brand concept.
Top ten Must Dos
- Follow the wine trails and visit some boutique wineries
- Cuddle a koala or Hand feed wild dolphins
- Whale watching cruise
- Experience the energising outdoor adventures of
- Riverlife on the Brisbane River
- Climb the Story Bridge
- Visit one of the many theme parks
- Visit the home of the late Crocodile Hunter at Australia Zoo
- Explore Southern Qld sand islands – Fraser,
- Moreton and Stradbroke Islands by 4WD
- Join a guided Indigenous Tour
- Enjoy a world Class spa pampering experience by the beach or in the rainforest
The Great Sunshine Way itinerary ideas are available for you to download as well as the Great Sunshine Way flyer which offers different options for travel around the regions.
Visit www.tq.com.au for further information.
